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Yoshi is one of the more recognizable characters in the Mario series. Yoshi is also featured heavily in Mario merchandise; he is the subject of toys, shirts, and figures. Yoshi also appeared in two of the McDonald's Happy Meal promotions of Mario toys which only starred Mario, Donkey Kong, and Yoshi himself.
In a poll conducted in 2008, Yoshi was voted as the third-favorite video game character in Japan, with Cloud Strife and Mario placing second and first, respectively.